Integrated marketing and operations decisions-making under multi-brand competition
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United States of America Patent
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Dec 28, 1999
Grant Date -
N/A
app pub date -
Feb 27, 1998
filing date -
Feb 27, 1998
priority date (Note) -
Expired
status (Latency Note)
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Abstract
A computer-implemented method for merging product marketing control and product inventory control, generates a segment-level consumer choice model for a plurality of competing brands, and aggregates that to a market-level consumer choice model, then generates a brand-level demand probability distribution function based on the choice models. A cost-minimized base stock level and a demand forecast for each of the plurality of brands is generated based on the market level model consumer choice model and on pricing, promotion, and other marketing data for each of the brands. An inventory control receives inventory subtraction data and inventory addition data and, using the cost-minimized base stock levels, generates orders to replenish the inventory.
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