System and method for scheduling and controlling delivery of advertising in a communications network
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United States of America Patent
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Dec 28, 1999
Grant Date -
N/A
app pub date -
Apr 2, 1997
filing date -
Apr 2, 1997
priority date (Note) -
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status (Latency Note)
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Abstract
A system and method for scheduling and controlling delivery of advertising in a communications network and a communications network and remote computer program employing the system or the method. The system includes: (1) a time allocation controller that allocates time available in a particular advertising region in a display device of a remote computer between at least two advertisements as a function of one of a desired user frequency, a desired time frequency, or a desired geometry, for each of the at least two advertisements and (2) data communication controller, coupled to the time allocation controller, that delivers the at least two advertisements to said remote computer for display in the advertising region according to the allocating of the time.
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