US Patent No: 6,009,409

Number of patents in Portfolio can not be more than 2000

System and method for scheduling and controlling delivery of advertising in a communications network

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Abstract

A system and method for scheduling and controlling delivery of advertising in a communications network and a communications network and remote computer program employing the system or the method. The system includes: (1) a time allocation controller that allocates time available in a particular advertising region in a display device of a remote computer between at least two advertisements as a function of one of a desired user frequency, a desired time frequency, or a desired geometry, for each of the at least two advertisements and (2) data communication controller, coupled to the time allocation controller, that delivers the at least two advertisements to said remote computer for display in the advertising region according to the allocating of the time.

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First Claim

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Patent Owner(s)

Patent OwnerAddressTotal Patents
AT&T CORP.NEW YORK, NY4119
LUCENT TECHNOLOGIES INC.MURRAY HILL, NJ9561

International Classification(s)

  • [Classification Symbol]
  • [Patents Count]

Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Adler, Micah A Concord, NH 1 147
Gibbons, Phillip B Pittsburgh, PA 15 601
Matias, Yossi Potomac, MD 32 1051

Cited Art

Patent Info (Count) # Cites Year
 
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ENTRYPOINT, INC. (1)
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JUNO ONLINE SERVICES, INC. (1)
5,848,397 Method and apparatus for scheduling the presentation of messages to computer users 448 1996

Patent Citation Ranking

Forward Cites

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8,443,385 System and method for delivering statistically scheduled advertisements 0 2009