Data processing technique for scoring bank customer relationships and awarding incentive rewards
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United States of America Patent
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Dec 28, 1999
Grant Date -
N/A
app pub date -
Dec 16, 1991
filing date -
Dec 16, 1991
priority date (Note) -
Expired
status (Latency Note)
Importance
Abstract
A Relationship scoring and Incentive Reward awarding process determines a Relationship score for the Relationships between a Bank and each of its customers. Such Relationships may include deposit accounts, loan accounts, and customer referrals. Customer data describing the Relationship between the Bank and its customers is furnished by the customers and extracted from a Bank customer information file. Incentive Rewards, such as reduced loan rates or increased deposit account interest, are awarded to customers based on the Relationship scores. Management reports summarize the Relationships between the Bank and its customers and provide marketing information.
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