Method and system for processing customized reward offers
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United States of America Patent
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Jan 25, 2000
Grant Date -
N/A
app pub date -
Aug 28, 1997
filing date -
Aug 28, 1997
priority date (Note) -
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status (Latency Note)
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Abstract
The present invention is a method is for providing and managing a customized reward offer to a holder of a financial account. The method includes the step of accessing historical account data associated with the financial account. The method further includes the step of determining a first performance target associated with the financial account. The method also includes the steps of selecting a reward offer having an associated reward description and transmitting the first performance target and the reward description to the account holder. The method continues with the steps of collecting transaction data associated with the financial account and evaluating the collected transaction data to determine a second performance target associated with the financial account. The collected transaction data is then compared to said first performance target. If the collected transaction data exceeds the first performance target, the financial account is updated to reflect the reward. A system is also provided to implement the steps of the method.
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