On-line interactive system and method for providing content and advertising information to a targeted set of viewers
Number of patents in Portfolio can not be more than 2000
United States of America Patent
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-
Feb 15, 2000
Grant Date -
N/A
app pub date -
Jul 17, 1995
filing date -
Jul 17, 1995
priority date (Note) -
In Force
status (Latency Note)
Importance
Abstract
Prioritized queues of advertising and content data are generated by a queue builder and sent to an on-line queue manager. A computer mediated communications network provides content and subscriber data to the queue builder and receives content segment play lists from the on-line queue manager. An exposure accounting module calculates and stores information about the number of exposures of targeted material received by subscribers and generates billing information. An information warehouse manager is employed to receive data from advertisers' data bases and third party sources as well as from the computer mediated communications network.
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