Importance

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Abstract

A consumer feedback apparatus for collecting, analyzing, and reporting information on goods and services offered for sale to consumers by providers, comprising a recording station selectively operable by consumers for recording oral comments regarding goods and services offered by the providers. The oral comments and associated time signals are communicated to an analyzer for creating discrete normalized representations including comment category, at least one descriptor, at least one dimension, and an attitude, representative of each oral comment. Normalized comments are then selected according to the comment category, descriptor, dimension, attitude, and time signal, and analyzed for reporting to the provider for use in responding to perceptions of consumers as to the services and goods offered by the store to consumers. A method of collecting, analyzing, and reporting consumer feedback comments on goods and services offered for sale to consumers by retailers is disclosed.

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First Claim