Method for advertising over a computer network utilizing virtual environments of games
Number of patents in Portfolio can not be more than 2000
United States of America Patent
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Mar 14, 2000
Issued Date -
N/A
app pub date -
Feb 24, 1999
filing date -
Feb 24, 1999
priority date (Note) -
Expired
status (Latency Note)
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Abstract
A method is provided for advertising within the virtual environments of games. Default images of games are replaced by alternative textures having advertisements implemented therein. An ad server coordinates the matching of ads to demographic data of the game player and properly accommodates ads in formats from game information provided by game sources. The game player is visually influenced by advertisements as he or she views the virtual world of the game, as plug-in software replaces the default images with virtual pictures and figures utilizing an advertisement. View statistics are retrieved from the game player's computer or console to rate viewing effectiveness for ad placement confirmation and billing purposes.
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