Prospective customer selection using customer and market reference data
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United States of America Patent
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May 9, 2000
Grant Date -
N/A
app pub date -
May 14, 1998
filing date -
May 14, 1998
priority date (Note) -
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Abstract
Prospective customers may be selected for target making with respect to a particular product and market without the need to conduct designed marketing campaigns. A computer implemented process applies data mining techniques to databases containing records representing customer and overall market populations for the purpose of selecting market segments and prospective customers for targeted marketing.
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