Customer identification and marketing analysis systems
Number of patents in Portfolio can not be more than 2000
United States of America Patent
Stats
-
May 30, 2000
Grant Date -
N/A
app pub date -
Jul 2, 1996
filing date -
Jul 2, 1996
priority date (Note) -
In Force
status (Latency Note)
Importance
Abstract
A method and system for administering a loyalty marketing program (i.e., frequent buyer program) by using a government-issued identification card, such as a driver's license, as the frequent buyer redemption card. The data encoded onto the card may include a driver's license number, as the person's name and birth date. This information is used to tap into third party databases to gather further identification or demographic information about consumers. Incentives can be awarded in an efficient, personalized, and timely manner. Cost-effective and customer friendly administration of frequent-buyer incentive programs for marketing of goods and services is achieved.
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