Apparatus and method for tracking world wide web browser requests across distinct domains using persistent client-side state

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United States of America Patent

PATENT NO 6073241
SERIAL NO

08705396

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Abstract

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A method of tracking a web browser across distinct domains of a network of computers includes the step of identifying, at a first server computer with a first domain name, a first request from the web browser. The web browser is then assigned a unique identification code. The unique identification code is then conveyed to a second server with a second domain name that is distinct from the first domain name. A request by the web browser to the second server computer is associated with the web browser via the unique identification code. In this way, the web browser is tracked across distinct domains of the World Wide Web. As a result, the web browser can be passively tracked to identify content preferences and interests associated with the individual using the web browser.

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Patent Owner(s)

Patent OwnerAddress
CBS INTERACTIVE INC235 SECOND STREET SAN FRANCISCO CA 94105

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Gandhi, Munish Bridgewater, NJ 4 666
Rosenberg, Jonathan Annandale, NJ 63 1703
Werth, Andrew Scotch Plains, NJ 1 267

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