Importance

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Abstract

A system and method for optimizing a scripting program, such as utilized on a telephone system adapted to place and receive telephone calls includes a selectable script database having stored therein a plurality of selectable scripts each script having a unique script identifier. The system also includes at least one script branch definition table for routing a call through a logical series of scripts calculated to achieve a desired result. A script branch history record stores a sequence of selectable scripts accessed during a particular call and a call end table stores data on each terminated call. A branch script controller is also included, which is responsive to a predetermined event, to the script database and to the script branch definition table for selecting one of the selectable scripts to be accessed, for allowing the script message text to be provided to a party, for generating the indication of each script accessed and for generating the data on each terminated contact. The branch script controller is responsive to data input for modifying at least one of the destination script identifiers and/or the script text.

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First Claim