System and method for targeting and distributing advertisements over a distributed network
Number of patents in Portfolio can not be more than 2000
United States of America Patent
Stats
-
Sep 12, 2000
Grant Date -
N/A
app pub date -
Oct 14, 1997
filing date -
Oct 14, 1997
priority date (Note) -
Expired
status (Latency Note)
Importance
Abstract
A system and method for targeting and distributing advertisements over a distributed information network includes a client application that displays targeted advertisements on a subscriber's computer and a server that manages an advertisement database and provides advertisements to the subscriber's computer. Advertisements are specifically targeted to the subscriber based on a personal profile provided by the subscriber. The client application periodically accesses the server over a distributed information network to download the targeted advertisements. The client application preferably displays the downloaded advertisements in an advertising window that is continuously displayed on the subscriber's computer and that is sensitive to mouse and/or keyboard activity, even if other applications are running concurrently on the subscriber's computer. Thus, the probability that a subscriber will view an advertisement that is specifically for the subscriber is relatively high.
First Claim
Family
International Classification(s)
Cited Art Landscape
Patent Citation Ranking
Advertisement
Advertisement
Advertisement
Recipient Email Address
Recipient Email Address
Comment
Recipient Email Address
Add to Portfolio(s)
To add this patent to one, or more, of your portfolios, simply click the add button.
This Patent is in these Portfolios:
Add to additional portfolios:
Last Refreshed On:
Changes done successfully