Method and apparatus for customer loyalty and marketing analysis
Number of patents in Portfolio can not be more than 2000
United States of America Patent
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Sep 19, 2000
Grant Date -
N/A
app pub date -
Jul 16, 1998
filing date -
Jul 17, 1997
priority date (Note) -
Expired
status (Latency Note)
Importance
Abstract
A customer frequency, analysis and reward system has multiple alternative components and allows for input of customer identification through use of a smart card, biometric input device, or a preexisitng identification, such as a credit card, government-issued id, or checking account. A customer interacts with the system initially at a data collection point-of-sale (POS) device at a retail outlet. Data is periodically collected from the retail site to a data warehouse, where various types of analysis may be performed. A customer can interact with the system using an internet interface, thus reducing costs of ownership.
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