Importance

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Abstract

A hand-held bar code reader, in particular a bar code wand is used by a consumer to read bar code information accompanying a product displayed at a retail outlet. The bar code information can be presented in, for example, UPC format and carries information relating to the products. The consumer subsequently down-loads information stored in the reader via a suitable interface to a personal computer which accesses information identified by a address included in or comprising the bar code information. The site contains additional information such as price information concerning the advertised product and the consumer may be able to pay for and order the product directly via the site. As a result the consumer has a simple reminder of the product, is able to obtain additional information concerning the product with minimum difficulty and can obtain the product itself with maximum ease.

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First Claim