Distribution mechanism for filtering, formatting and reuse of web based content
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United States of America Patent
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Oct 3, 2000
Issued Date -
N/A
app pub date -
Jul 10, 1998
filing date -
Jul 10, 1998
priority date (Note) -
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status (Latency Note)
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Abstract
The invention provides an automated system for replicating published web content and associated advertisements in the context of a hosting web site. At the hosting web site, the invention includes the process of brokering a client browser's request for a web page, analyzing the returned content and splitting it into component elements, extracting the desired component elements, recasting the desired elements in the look and feel of the hosting site and sending the recast content to the requesting client as a web page. Once the reformatted file is received at the client, the client browser interprets the HTML in the web page, presenting the content in the context of the hosting web site. On the content provider's web site, the details of the transaction in the web server logs are preserved, proxying a direct page view and ad impression.
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