System and method for optimal adaptive matching of users to most relevant entity and information in real-time

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United States of America Patent

PATENT NO 6134532
SERIAL NO

08971091

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Abstract

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A system and method for selecting and presenting personally targeted entities such as advertising, coupons, products and information content, based on tracking observed behavior on a user-by-user basis and utilizing an adaptive vector space representation for both information and behavior. The system matches users to entities in a manner that improves with increased operation and observation of user behavior. User behavior and entities (ads, coupons, products) and information (text) are all represented as content vectors in a unified vector space. The system is based on an information representation called content vectors that utilizes a constrained self organization learning technique to learn the relationships between symbols (typically words in unstructured text). Users and entities are each represented as content vectors.

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Patent Owner(s)

Patent OwnerAddress
TUMBLEWEED HOLDINGS LLC3107 BOARDWALK ATLANTIC CITY NJ 08401

International Classification(s)

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Brown, Kenneth B San Diego, CA 4 2595
Caid, William R San Diego, CA 11 4041
Carleton, Joel L San Diego, CA 1 1039
Dunning, Ted E San Diego, CA 27 6099
Kindig, Bradley D Poway, CA 22 3188
Lazarus, Michael A Del Mar, CA 11 5060
Pugh, Richard S Poway, CA 9 1377
Russell, Gerald S San Diego, CA 4 1119

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