Method and apparatus for monitoring viewing of broadcast data
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United States of America Patent
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Feb 6, 2001
Grant Date -
N/A
app pub date -
Sep 30, 1997
filing date -
Sep 30, 1997
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Abstract
A method for monitoring viewing of broadcast data includes detecting a lead tag corresponding to a program in the broadcast data. The broadcast data is monitored for a tail tag corresponding to the program. Whether the program was viewed in its entirety is determined by matching the lead tag with the tail tag.
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