Method and apparatus for controlling offers that are provided at a point-of-sale terminal
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United States of America Patent
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-
Apr 24, 2001
Issued Date -
N/A
app pub date -
Mar 20, 1998
filing date -
Mar 21, 1997
priority date (Note) -
In Force
status (Latency Note)
Importance
Abstract
A POS terminal or other computing device provides a plurality of offers to customers, and then measures a performance rate of each offer. For example, the acceptance rate or the profit rate of the offers may be measured. Based on the performance rates, a subset of offers is selected. In one embodiment, the highest performing offers are selected. In another embodiment, those offers having performance rates above a predetermined threshold are selected. The selected subset of offers is then provided, while the remaining, less desirable offers are discontinued.
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