Method and apparatus for detecting actual viewing of electronic advertisements
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United States of America Patent
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Aug 14, 2001
Grant Date -
N/A
app pub date -
May 15, 1998
filing date -
May 15, 1998
priority date (Note) -
In Force
status (Latency Note)
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Abstract
An apparatus and method are presented for determining actual viewing times electronic advertisements were seen by a user of a Web browser or the like while viewing documents containing advertisements. A timing manager JAVA application in combination with JAVA scripts or other dynamic HTML and cookies are used in this determination.
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