Method and system for emulating web site traffic to identify web site usage patterns

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United States of America Patent

PATENT NO 6278966
SERIAL NO

09099622

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Abstract

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A method and device to generate behavior for emulated visitors traversing an internet web site. The visitors may display behavior that is indistinguishable from those of actual users, a subset of the actual users, or the behavior may be purely hypothetical, such as when a visitor acts without evidence of having made an intentional choice. The invention tracks the actions of the visitors and develops reference distributions that may be compared to a site's usage distributions as obtained from actual visitors to the site. The reference distributions are then used to implement statistical estimation methods that measure relative information content. The invention comprises a general implementation and a deterministic implementation. The general version may be applied to live production web sites, and the deterministic version is best suited to offline processing.

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Patent Owner(s)

Patent OwnerAddress
ADOBE SYSTEMS INCORPORATED345 PARK AVENUE SAN JOSE CA 95110-2704

International Classification(s)

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Howard, Steven Kenneth Irving, TX 2 151
Martin, David Charles San Jose, CA 8 563
Plutowski, Mark Earl Paul Santa Cruz, CA 2 151

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