Method and apparatus for detecting actual viewing or electronic advertisements
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United States of America Patent
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-
Aug 21, 2001
Grant Date -
N/A
app pub date -
May 15, 1998
filing date -
May 15, 1998
priority date (Note) -
In Force
status (Latency Note)
Importance
Abstract
An apparatus and method for determining rates chargeable to advertisers based upon the actual viewing time for which their advertisements were seen by a given user. This is accomplished through the use of a advertisement control plug in combination with a file used during times in which the user is not connected to the Internet or other applicable network.
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Cited Art Landscape
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