Importance

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Abstract

A method for performing enhanced marketing operations upon the Internet enables a company web server to employ a client web server in its marketing efforts. An application program installs upon a client web server coupled to the Internet. An application program add-on also installs upon the client web server and becomes primarily responsible for the ongoing marketing efforts provided. During the installation process (and thereafter), client information is collected by the application program and/or the application program add-on at the client web server. The application software/application software add-on then relays this client information to the company web server across the Internet for further use. Marketing content is then downloaded from the company web server to the client web server across the Internet. After its receipt, the marketing content is supported upon the client web server to support the marketing efforts of the company. In one embodiment of the present invention, the marketing content is one or more advertisements that are displayed upon the client web server. In another embodiment of the present invention, the marketing content is search engine content. Search engine content is used by the application program add-on to create a search engine content that include content relating to search terms or phrases. Once these search engine content pages are created, they will be spidered by at least one search engine. The content and location of these search engine content pages will cause the search engines to return a desired link for particular a selected search term or phrase.

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First Claim