Marketing systems and methods that preserve consumer privacy
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United States of America Patent
Stats
-
Sep 4, 2001
Grant Date -
N/A
app pub date -
Mar 19, 1999
filing date -
Oct 21, 1998
priority date (Note) -
Expired
status (Latency Note)
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Abstract
Real-time marketing systems and methods are provided for creating marketing profiles and for directing customized offers to consumers while preserving consumer privacy. The systems and methods permit marketers to communicate offers directly to consumers without marketer knowledge of consumer identity. The systems and methods abstract from consumer profile records and securely index the class records created thereby to individual consumers. Without knowledge of consumer identity, marketers can frame real-time offers according to a marketing profile describing elements of the class records and then direct those offers to individual consumers.
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