Importance

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Abstract

A consumer profiling system is presented in which consumer profiles are formed and updated based on their purchases. The consumer profiles contain both demographic data and product preferences. Purchase records are transmitted to the consumer profiling system which updates the consumer profiles based on product characterizations which include demographic profiles of the typical purchaser of that product as well as the product brand and size. The consumer profiles can be access by advertisers who transmit information characterizing their ads. The ad information is correlated with the consumer profile to produce a measure of the applicability of the ad to that consumer. The system allows the creation of consumer profiles describing demographic and product preference information. An advantage of the system is the ability to maintain the privacy of the information while still allowing it to be accessed to match advertisements and offers to consumers. The system can be used to both increase the effectiveness and cost efficiency of advertisements, as well as for determining the price for transmitting or viewing an advertisement, based on the correlation of the ad with the consumer profile.

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First Claim