Importance

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Abstract

Printed sheet products comprise a thin, flexible core having a pair of printable, opposing major planar sides. A set of variable data fields are printed on at least a first side of the core of each individual sheet product in bar format, character format, or both. At least two or more of the variable data fields of each set are printed with a numeric code unique to the set and individual sheet product. Each set of variable data fields may include another data field printed with either a name and mailing address or other, information uniquely associated with that numeric code or with locations to manually receive that data. Each individual sheet product is scored to at least define a plurality of removable elements, at least one of the elements containing a variable data field from the set printed on the individual sheet product. Each individual sheet product further includes at least one redeemable coupon defined by scoring to be removable from the remainder of the product. Each individual sheet product may also further define a removable label bearing one of the printed code fields and a layer of an exposable adhesive.

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First Claim