Method and apparatus for integrated real-time interactive content insertion and monitoring in E-commerce enabled interactive digital TV
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United States of America Patent
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Oct 23, 2001
Grant Date -
N/A
app pub date -
Mar 21, 2000
filing date -
Mar 21, 2000
priority date (Note) -
In Force
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Abstract
An improved method and apparatus are disclosed for selectively inserting interactive content into a live TV or recorded broadcasting presentation and tracking the usage of the inserted content by end user viewers of the presentation. The method and apparatus enable operators to watch the live audiovisual programming feed, view and navigate product lists from e-commerce servers, control the insertion of interactive content into the audiovisual programming, monitor the content insertion status, and track the usage by client viewers of the inserted content in real time. It is especially useful for interactive e-commerce applications.
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