US Patent No: 6,317,761

Number of patents in Portfolio can not be more than 2000

Technique for implementing browser-initiated user-transparent advertising and for interstitially displaying an advertisement, so distributed, through a web browser in response to a user click-stream

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Abstract

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A technique for implementing in a networked client-server environment, e.g., the Internet, network-distributed advertising in which advertisements are downloaded, from an advertising server to a browser executing at a client computer, in a manner transparent to a user situated at the browser, and subsequently displayed, by that browser on an interstitial basis, in response to a click-stream generated by the user to move from one web page to the next. Specifically, an HTML advertising tag is embedded into a referring web page. This tag contains two components. One component effectively downloads, from an distribution web server and to an extent necessary, and then persistently instantiates an agent at the client browser. This agent 'politely' and transparently downloads advertising files, for a given advertisement into browser cache and subsequently plays those media files through the browser on an interstital basis and in response to a user click-stream.

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Patent Owner(s)

Patent OwnerAddressTotal Patents
SIZMEK TECHNOLOGIES, INC.ATLANTA, GA40

International Classification(s)

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  • [Patents Count]

Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Landsman, Rick W Waccabuc, NY 20 981
Lee, Wei-Yeh Tainan County, TW 24 1021

Cited Art Landscape

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Patent Citation Ranking

Forward Cite Landscape

Patent Info (Count) # Cites Year
 
CITRIX SYSTEMS, INC. (18)
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6,594,691 Method and system for adding function to a web page 29 1999
7,269,636 Method and code module for adding function to a Web page 21 2003
8,219,642 System and method for adding targeted content in a web page 0 2010
8,539,043 System and method for adding targeted content in a web page 0 2012
8,458,294 System and method for adding targeted content in a Web page 0 2012
 
GO DADDY OPERATING COMPANY, LLC (5)
7,921,035 Parked webpage domain name suggestions 1 2005
7,917,389 Relevant email ads for domain name advertiser 1 2005
7,890,369 Relevant online ads for domain name advertiser 1 2005
8,312,364 Social website domain registration announcement and search engine feed 1 2009
8,276,057 Announcing a domain name registration on a social website 1 2009
 
INTERNATIONAL BUSINESS MACHINES CORPORATION (5)
6,856,331 System and method of enriching non-linkable media representations in a network by enabling an overlying hotlink canvas 2 1999
6,907,563 System and method for composing heterogeneous media components into a unified environment for rich spatio-temporal hotlink authoring and action enablement in low-bandwidth presentations 4 2000
6,892,181 System and method for improving the effectiveness of web advertising 53 2000
7,000,218 System and method for developing custom programmable tags 10 2001
7,933,802 System, method, and computer program product for storing internet advertisements at a user computer 0 2001
 
AMAZON.COM, INC. (4)
7,970,664 Content personalization based on actions performed during browsing sessions 3 2004
8,407,105 Discovery of behavior-based item relationships based on browsing session records 0 2011
8,433,621 Discovery of behavior-based item relationships 0 2012
8,620,767 Recommendations based on items viewed during a current browsing session 0 2013
 
MICROSOFT CORPORATION (4)
7,117,439 Advertising using a combination of video and banner advertisements 28 2001
7,640,215 System and method for evaluating and enhancing source anonymity for encrypted web traffic 4 2005
7,916,631 Load balancing in set top cable box environment 2 2005
7,548,934 Auto playlist generator 21 2006
 
ALOFT MEDIA, LLC (3)
7,970,722 System, method and computer program product for a collaborative decision platform 2 2009
8,160,988 System, method and computer program product for a collaborative decision platform 0 2010
8,005,777 System, method and computer program product for a collaborative decision platform 15 2010
 
AOL INC. (3)
7,962,604 Displaying advertisements in a computer network environment 7 2000
8,554,628 Advertisement delivery 1 2000
8,341,264 Displaying advertisements in a computer network environment 1 2011
 
APPLE INC. (3)
7,366,975 Method and apparatus for allowing a media client to obtain media data from a media server 3 2003
8,037,401 Method and apparatus for allowing a media client to obtain media data from a media server 0 2008
8,645,826 Graphical multidimensional file management system and method 0 2011
 
ARENDI S.A.R.L. (3)
8,306,993 Method, system and computer readable medium for addressing handling from an operating system 0 2007
7,917,843 Method, system and computer readable medium for addressing handling from a computer program 2 2008
7,921,356 Method, system and computer readable medium for addressing handling from a computer program 2 2010
 
AT&T INTELLECTUAL PROPERTY I, L.P. (3)
8,494,902 System and method of selecting advertising content 0 2007
8,131,587 Methods, communications devices, and computer program products for adding displayed advertisement contact data to networked address books 0 2008
8,762,200 System and method of selecting advertising content 0 2013
 
AudienceScience Inc. (3)
7,698,165 Accepting bids to advertise to users performing a specific activity 4 2005
8,024,323 Natural language search for audience 2 2008
8,380,745 Natural language search for audience 0 2009
 
NAVIC SYSTEMS, INC. (3)
7,392,281 System and method for providing guaranteed delivery of messages to embedded devices over a data network 8 2000
7,330,824 Method and system for content profiling and activation 6 2000
7,689,672 Collecting user attributes and device attributes to target users with promotions 3 2008
 
NOKIA CORPORATION (3)
6,732,150 Apparatus, and associated method, for providing a client with out-of-band messages 13 1999
6,965,770 Dynamic content delivery responsive to user requests 85 2001
7,203,758 System and method for selective insertion of content into streaming media 40 2001
 
PANDORA MEDIA, INC. (3)
7,711,838 Internet radio and broadcast method 39 2000
7,574,513 Controllable track-skipping 22 2002
7,672,873 Music purchasing and playing system and method 3 2004
 
RICH MEDIA WORLDWIDE, LLC (3)
8,356,247 Content rendering control system and method 3 2009
8,402,157 Internet-based system and method for distributing interstitial advertisements 1 2011
8,738,796 Internet-based system and method for distributing interstitial advertisements 0 2013
 
THE MARLIN COMPANY (3)
7,765,273 Method and apparatus for distribution of electronic media 1 2005
7,743,112 Secure electronic media distribution and presentation system 5 2006
8,516,527 Electronic media communication system with a displayed code 0 2011
 
EXITEXCHANGE CORPORATION, AN OREGON CORPORATION (2)
7,353,229 Post-session internet advertising system 12 2001
7,386,555 Post-session internet advertising system 3 2004
 
GATOR.COM (2)
8,521,827 Presentation of information to end-users 0 2002
7,149,704 System, method and computer program product for collecting information about a network user 10 2002
 
LINKGINE, INC. (2)
7,818,214 Affiliate manipulation system and method 1 2005
8,027,883 Affiliate manipulation system and method 0 2010
 
MUSICMATCH, INC. (2)
8,271,333 Content-related wallpaper 2001
7,024,485 System for controlling and enforcing playback restrictions for a media file by splitting the media file into usable and unusable portions for playback 53 2002
 
NETZERO, INC. (2)
7,844,491 Sponsorship/advertising for an internet client 68 2000
7,516,213 Automatic video display on a computer 8 2004
 
NTECH PROPERTIES, INC. (2)
RE42683 System for automated generation of media 0 2002
RE41493 System for automated generation of media 1 2003
 
OPEN TEXT S.A. (2)
7,610,588 Distributed application management software 5 2000
7,987,472 Computerized network administration of remote computer resources 1 2009
 
ORACLE INTERNATIONAL CORPORATION (2)
7,058,700 Delta caching 18 2000
7,406,514 Delta caching 2 2006
 
PROLIFIQ SOFTWARE INC. (2)
7,707,317 Adaptive electronic messaging 3 2004
8,296,378 Adaptive electronic messaging 0 2010
 
ADOBE SYSTEMS INCORPORATED (1)
6,973,492 Method and apparatus for collecting page load abandons in click stream data 7 2001
 
ADVERTISING.COM LLC (1)
8,402,114 Systems and methods for selecting advertisements for display over a communications network 0 2006
 
B.E. Technology, LLC (1)
8,769,440 Method of reactive targeted advertising 0 2010
 
BKS NETWORKS, INC. (1)
7,844,492 Internet-based E-commerce network for enabling commission-based E-commerce transactions along the fabric of the world wide web (WWW) using server-side driven multi-mode virtual kiosks (MMVKS) and transaction and commission tracking servers 21 2006
 
CANON KABUSHIKI KAISHA (1)
8,560,970 Hierarchical tag based browsing of media collections 1 2008
 
CISCO TECHNOLOGY, INC. (1)
6,701,368 Providing a stream of data to a browser to update properties on a page 30 1999
 
CLEAR CHANNEL MANAGEMENT SERVICES, INC. (1)
7,711,791 Using multiple media players to insert data items into a media stream of a streaming media 8 2002
 
CUSTOMERSAT.COM, INC. (1)
6,892,347 Techniques for monitoring user activities at a web site and for initiating an action when the user exits from the web site 12 2000
 
Droplets, Inc. (1)
7,502,838 System and method for delivering remotely stored applications and information 4 2003
 
FACEBOOK, INC. (1)
7,822,636 Optimal internet ad placement 10 2000
 
GATEWAY, INC. (1)
7,657,646 System and method for communication of streaming data 0 2004
 
GEMALTO SA (1)
7,187,922 Process and device for value added service access control 0 2002
 
GILBARCO INC. (1)
7,280,087 Multiple browser interface 5 2001
 
GOOGLE INC. (1)
7,380,218 Method and apparatus for managing windows 7 2003
 
HIPCRICKET, INC. (1)
7,783,721 Method and code module for adding function to a web page 4 2007
 
INTEL CORPORATION (1)
RE42101 System and method of managing metadata data 4 2006
 
JDS UNIPHASE CORPORATION (1)
7,072,935 Filtering web proxy for recording web-based transactions that supports secure HTTP steps 12 2001
 
JOKAROO ENTERTAINMENT INC. (1)
8,266,522 Method and device for temporally displaying advertising content on a webpage 2 2009
 
MARCONI COMMERCE SYSTEMS INC. (1)
6,704,774 Content preference system at retail outlet 11 1999
 
MICRO FOCUS (US), INC. (1)
6,638,315 Method for preserving the state of a java applet during the lifetime of its container 16 1998
 
Mosi Media, Inc. (1)
RE44298 Method and apparatus for sharing streaming media links 0 2006
 
MOSI MEDIA, LLC (1)
6,769,028 Method and apparatus for sharing streaming media links 27 2000
 
Mqquis Techtrix LLC (1)
8,108,881 System and method for implementing click-through for browser executed software including ad proxy and proxy cookie caching 1 2008
 
MUSICMATCH (1)
8,352,331 Relationship discovery engine 0 2001
 
NIELSEN MEDIA RESEARCH, INC. (1)
6,434,614 Tracking of internet advertisements using banner tags 56 1998
 
Profiliq Software Inc. (1)
7,966,374 Adaptive media messaging, such as for rich media messages incorporating digital content 1 2003
 
REVENUE SCIENCE, INC. (1)
7,299,195 Accepting bids to advertise to users performing a specific activity 4 2005
 
Rich Hedia Club, LLC (1)
7,886,067 Internet-based system and method for distributing interstitial advertisements 5 2003
 
Risible Enterprise LLC (1)
8,706,565 Pre-filling order forms for transactions over a communications network 0 2008
 
RPX-LV ACQUISITION LLC (1)
8,069,098 Input device for allowing interface to a web site in association with a unique input code 0 2008
 
SAP AG (1)
7,062,530 Browser with messaging capability and other persistent connections 10 2002
 
SPOTWARE TECHNOLOGIES, INC. (1)
7,653,737 System and method for communication of streaming data 2 2004
 
SPRINT SPECTRUM L.P. (1)
7,305,442 Asynchronous user-authorized advertising 25 2001
 
SUN MICROSYSTEMS, INC. (1)
6,665,704 Bounding delays and reducing threading overheads in caching 46 1999
 
SURFNET MEDIA GROUP, INC. (1)
7,831,690 Appliance metaphor for adding media function to a web page 0 2007
 
The MacManus Group, Inc. (1)
6,516,338 Apparatus and accompanying methods for implementing network servers for use in providing interstitial web advertisements to a client computer 82 1999
 
TMX INTERACTIVE (1)
6,789,108 Method and apparatus for dissemination of rich media 19 2000
 
WANG, FRANK C. (1)
8,412,798 Content delivery system and method 0 2011