Methods and apparatus using task models for targeting marketing information to computer users based on a task being performed
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United States of America Patent
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Dec 11, 2001
Grant Date -
N/A
app pub date -
Jun 3, 1999
filing date -
Jun 3, 1999
priority date (Note) -
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Abstract
Methods and apparatus for analyzing tasks performed by computer users by (i) gathering usage data, (ii) converting logged usage data into a uniform format, (iii) determining or defining task boundaries, and (iv) determining a task analysis model by 'clustering' similar tasks together. The task analysis model may be used to (i) help users complete a task (such help, for example, may be in the form of a gratuitous help function), and/or (ii) to target marketing information to users based on user inputs and the task analysis model. The present invention also provides a uniform semantic network for representing different types of objects in a uniform way.
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