Method, memory, product, and code for displaying pre-customized content associated with visitor data
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United States of America Patent
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-
Dec 11, 2001
Grant Date -
N/A
app pub date -
Dec 5, 1998
filing date -
Dec 5, 1998
priority date (Note) -
In Force
status (Latency Note)
Importance
Abstract
Visitor interests can be tracked by including 'keyword directives' in content contained within the web site. These keyword directives specify a keyword indicating the type of category of information represented by the content. As the content is delivered to the visitor in the form of a web page, the number of keyword directives attached to the content is accumulated into a specified visitor profile. Over time, this visitor profile can represent the types of information the visitor has viewed and serve as an indicator of his or her preferences. In this way, the invention can accumulate a visitor profile unobtrusively, without requiring the visitors to fill out a survey or questionnaire. The profile may also be augmented with explicit information the visitor provides over time, such as a name or address provided when ordering a product from the site. The invention then delivers personalized pages to the visitor by examining such visitor's profile.
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Family
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Cited Art Landscape
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