Distributed personalized advertisement system and method
Number of patents in Portfolio can not be more than 2000
United States of America Patent
Stats
-
Dec 25, 2001
Grant Date -
N/A
app pub date -
Oct 30, 1998
filing date -
Oct 30, 1998
priority date (Note) -
In Force
status (Latency Note)
Importance
Abstract
A system and method is disclosed for producing an advertisement that is personalized to a particular user for a current transaction and is presented to such user at the point of sale or transaction terminal. The transaction terminal produces current transaction data that includes customer identity, and goods/services being purchased and their prices. the current transaction data is sent to an advertisement server via a network such as the Internet. The advertisement server uses a user database, a goods database and an advertisement database to locate an existing advertisement or create a new advertisement that is personalized to the particular user. The personalized advertisement is sent to the transaction terminal for presentation to the user by displaying or printing on a sales receipt.
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Family
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Cited Art Landscape
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