Method and apparatus for developing a package of media advertising spots
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United States of America Patent
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Jan 8, 2002
Grant Date -
N/A
app pub date -
Dec 1, 1998
filing date -
Dec 1, 1998
priority date (Note) -
Expired
status (Latency Note)
Importance
Abstract
Methods and apparatus for automatically developing a package of advertising spots from a plurality of available spots offered by a plurality of media suppliers are disclosed. In one implementation, an apparatus includes a package developer cooperating with the memory to develop a package containing a subset of the representations of the available spots based on at least one of a plurality of guideline variables. The apparatus also includes a validator cooperating with the package developer to validate the package by ensuring that every media supplier associated with the representations in the subset supplies a minimum percentage of the spots in the subset.
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