Internet service provider advertising system
Number of patents in Portfolio can not be more than 2000
United States of America Patent
Stats
-
Jan 15, 2002
Grant Date -
N/A
app pub date -
May 13, 1999
filing date -
May 13, 1999
priority date (Note) -
In Force
status (Latency Note)
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Abstract
The present invention advantageously provides to Internet Service Providers (ISP) precise control over who receives an advertisement. Thus, in accordance with the present invention, an ISP provider may now offer advertisers precision advertising. An ISP provider has access to precise demographic data on each of the ISP's customers. The ISP provider also has access to data on the periods of usage, including the type of customers accessing the Internet during such periods of usage. With this information, which is available only to the ISP provider, a profile may be compiled by the ISP provider that provides precise information on the ISP customers (e.g., demographic data) and the periods of heaviest Internet access by the various different ISP customer groups (e.g., 20-35 year old males, retired persons, children, etc.).
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