Method and system for determining the effectiveness of a stimulus
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United States of America Patent
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May 7, 2002
Grant Date -
N/A
app pub date -
Nov 22, 2000
filing date -
Nov 22, 2000
priority date (Note) -
Expired
status (Latency Note)
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Abstract
The present invention is a method and system of analyzing a stimulus using a computer network such as the Internet. The invention can be used to more effectively analyze any stimulus that may be presented via a personal computer connected to the network by asking a participant attitudinal and/or behavioral questions regarding a stimulus while monitoring the participant's behavior when interacting with the stimulus, and more specifically monitoring which portions of the stimulus the respondent views and for how long, asking a set of attitudinal and/or behavioral questions regarding the participant's reaction to the stimulus, statistically analyzing the data collected to determine an effectiveness coefficient to the stimulus as an indication of its effectiveness.
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