Importance

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Abstract

A method and apparatus for communicating logical addresses within a broadcast television signal are provided. According to one aspect of the present invention, a logical address of a resource, e.g., a Uniform Resource Locator (URL), may be communicated to a receiving device, such as a set-top box, by way of a data service channel of a video signal. A sequence of data complying with a predetermined syntax and including the logical address is embedded in either a text service channel (e.g., T1, T2, T3, T4) or a captioning service channel (e.g., CC1, CC2, CC3, CC4) of the vertical blanking interval (VBI) of the video signal. According to another aspect of the present invention, a logical address of a resource may be received by way of a data service channel of a video signal. A video signal including data associated with one or more data services is received. Subsequently, a sequence of data complying with a predetermined syntax is retrieved from either a captioning service or a text service. Ultimately, a logical address may be extracted from the video signal by parsing the sequence of data. importantly, features of the present invention are applicable to many broadcast television (TV) systems including National Television Standards Committee (NTSC), Phase Alternate Lines (PAL), and Sequential Couleur Avec Memoire (SECAM) as well as the proposed High Definition Television (HDTV) standard. Further, the present invention is transport-independent thereby allowing a variety of transport mechanisms, such as analog cable, digital satellite, digital TV, cable TV and others, to be employed.

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First Claim