Method and apparatus for defining routing of customers between merchants
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United States of America Patent
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Jun 11, 2002
Grant Date -
N/A
app pub date -
Oct 5, 1998
filing date -
Oct 5, 1998
priority date (Note) -
In Force
status (Latency Note)
Importance
Abstract
A server or Internet service provider computer selects a soliciting merchant and an outputting merchant based on various factors. In one embodiment, the soliciting merchant is selected if its activity rate (e.g. sales rate) is low. The outputting merchant provides offers for bonuses to customers on behalf of the soliciting merchant. The bonus is provided to the customer in exchange for consummating a transaction with the soliciting merchant. Thus, the soliciting merchant benefits from the increased patronage such offers encourage.
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