Importance

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Abstract

A label assembly comprising a paper stock or similar label material having an upper surface containing printed indicia and having a varnish coating, the varnish coating being a raw polymer varnish without any slip agent or anti-blocking agent, and a static cling label containing complementary printed indicia mounted to the varnished upper surface of the label material. The label material has a pressure-sensitive adhesive on a lower surface for releasable mounting and initial assembly to a backing web having a release coating, typically provided in roll form. The label assembly can be peeled from the backing layer and applied to a support surface, then the static cling label can be peeled from the varnished surface of the label and applied to another surface such as the inside surface of a windshield. A method of making the label assembly comprises providing a label stock material having a printed upper surface and a lower surface adhesively secured to a backing web having a release coating; laminating a web of static cling material is to the upper surface of the label stock material, printing on the upper surface of the static cling web material; and die cutting the label stock/static cling web material into discrete label assemblies.

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First Claim