Importance

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Abstract

A method of manufacturing a label assembly including a plurality of individual label flaps each including a separate coupon includes the steps of imprinting a coupon graphic on a first release liner and printing a label graphic on a continuous strip of label material. The coupon shape is die-cut into the first release liner in a position aligned with the label flap to be subsequently formed. Once the coupon has been die-cut from the first release liner, the first release liner is separated from the label material. As the first release liner separates from the label material, the die-cut coupon remains in contact with the pressure-sensitive adhesive formed on the back surface of the label material. A second release liner is brought into contact with the continuous strip of label material including the coupons. The label shape is then die-cut and the portions of the label material not forming the label flap are removed to leave a series of spaced labels each including a coupon mounted onto the continuous strip of the second release liner.

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First Claim