System and apparatus for broadcasting, capturing, storing, selecting and then forwarding selected product data and viewer choices to vendor host computers
Number of patents in Portfolio can not be more than 2000
United States of America Patent
Stats
-
Nov 5, 2002
Grant Date -
N/A
app pub date -
Mar 5, 1998
filing date -
Oct 9, 1997
priority date (Note) -
Expired
status (Latency Note)
Importance
Abstract
A Broadcast Marketing System (BMS) creates, transmits, captures, stores and forwards selected home shopping product ordering information in a manner that increases the likelihood that a TV or radio viewer/listener will order a product promoted on a direct response commercial. A Broadcast Provider transmits an enhanced broadcast commercial that is coded with information that identifies the product being featured in the commercial, a telephone number of an order-taking computer, and the call letters of the broadcast station that broadcasts the enhanced commercial. The enhanced commercial is received by a TV or radio or other receiver and broadcast for viewing/listening by a user. The user is provided with a specially-configured Remote Unit (RU), resembling a typical TV remote control unit. The RU allows the user to select for purchase those products or services described in the enhanced commercial by simply depressing a button on a keypad of the RU during broadcast of the enhanced commercial.
First Claim
Family
International Classification(s)
Cited Art Landscape
Patent Citation Ranking
Advertisement
Advertisement
Advertisement
Recipient Email Address
Recipient Email Address
Comment
Recipient Email Address
Add to Portfolio(s)
To add this patent to one, or more, of your portfolios, simply click the add button.
This Patent is in these Portfolios:
Add to additional portfolios:
Last Refreshed On:
Changes done successfully