Importance

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Abstract

Methods and apparatuses for performing dynamic Web-based market analysis are disclosed. A Web server presents a Web page including content to a plurality of users, via browser applications located at each user's client site. While each user views the site, detailed activities by each user are collected in a client side data store located in each client site. After a completion event occurs at each client site, such as a respective client side data store fills up, the collected activity data is sent back to the Web server, where its is stored in a server side data store. An analytical program executed by the Web server retrieves the collected response data from the server side data store and performs market analysis. The analytical program produces results that reflect the success of the content presented in the Web page, and these results are used by a middleware program executed on the Web server to update the content presented in the Web page on a 'real-time' and automatic basis.

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First Claim