Automated bookmarking of online advertisements
Number of patents in Portfolio can not be more than 2000
United States of America Patent
Stats
-
Nov 26, 2002
Grant Date -
N/A
app pub date -
Aug 9, 1999
filing date -
Jun 3, 1999
priority date (Note) -
In Force
status (Latency Note)
Importance
Abstract
A method of facilitating the automated bookmarking of a web page associated with an online advertisement is disclosed. According to one embodiment of the present invention, a method of Internet advertising includes causing an advertisement to be presented to a user. The advertisement operates in accordance with traditional click-through advertising functionality in response to a first type of user selection, e.g., left mouse click or selection in a first area of the advertisement, and causes a web page associated with the advertisement to be bookmarked in the user's browser in response to a second type of user selection, e.g., right mouse click or selection in a second area of the advertisement.
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Family
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Cited Art Landscape
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