Importance

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Abstract

The invention concerns a movable object, e.g. a roll of printed products (1) with a winding core (2) onto which printed products are wound with the help of a winding tape (3). The inventive movable object carries data stored in an integrated circuit (23) and an antenna, whereby the data can be read or overwritten respectively without contact by a reading/writing device with a main reading direction (L). The antenna is designed as an antenna loop (5) with a gap, whereby the ends of the loop (5) are contacted with the integrated circuit which is e.g. arranged on a connecting piece and whereby an antenna area is defined by the antenna loop (5). The object is position able relative to the reading/writing device (10) such that the main reading direction (L) penetrates the antenna area vertically or obliquely.

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First Claim