System and method for gathering and standardizing customer purchase information for target marketing
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United States of America Patent
Stats
-
Jan 7, 2003
Grant Date -
N/A
app pub date -
Aug 16, 1999
filing date -
Aug 16, 1999
priority date (Note) -
In Force
status (Latency Note)
Importance
Abstract
The present invention relates to storing and manipulating customer purchasing information, particularly purchasing information by credit cards, debit cards, checks, and the like. A hierarchical organizational structure is created comprising a plurality of categories and sub-categories. The customer purchase information may then be retrieved according to user created links to generate customer preference information. The customer preference information may be stored in a customer account, thereby allowing targeted offers to be made to customers.
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Cited Art Landscape
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