Method and system for detecting audience response audio visual stimuli
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United States of America Patent
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Feb 4, 2003
Grant Date -
N/A
app pub date -
Dec 30, 1999
filing date -
May 13, 1997
priority date (Note) -
Expired
status (Latency Note)
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Abstract
A system for testing audiovisual stimuli, such as television series, commercials, etc. from a complex of interactions between stimuli, consumers and environmental factors includes: one or more sources of audiovisual stimuli; a part connected to the sources for presenting the stimuli to respondents; a switching part to be operated by the respondents for issuing commands such as a command to end the presentation of a stimulus; a part for registering the moments at which the switching parts are operated; a generator for generating further stimuli, such as textual information including questions, messages, commands and instructions; a part to be operated by the respondents for providing responses to the further stimuli such as providing answers to questions and providing reasons, such as reasons for ending the presentation of stimuli; and a part for registering the responses provided by the respondents.
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Family
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Cited Art Landscape
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