Dynamic display advertising
Number of patents in Portfolio can not be more than 2000
United States of America Patent
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-
Feb 11, 2003
Grant Date -
N/A
app pub date -
Jun 26, 1996
filing date -
Jun 26, 1996
priority date (Note) -
Expired
status (Latency Note)
Importance
Abstract
Advertising displays such as found in mass transit vehicles or stations or in electronic newspapers are provided with user directed search capabilities. Selected text, dragged and dropped onto an image space, serves to initiate a query. If the advertising display is networked, an external search of network resources, such as those of the World Wide Web, can be undertaken and the results utilized to initiate one or more local searches.
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