System for rewarding viewers of interactive commercial advertisements
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United States of America Patent
Stats
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Mar 4, 2003
Issued Date -
N/A
app pub date -
Mar 19, 1999
filing date -
Mar 24, 1997
priority date (Note) -
Expired
status (Latency Note)
Importance
Abstract
A system and method for compensating users for responding to advertisements in an interactive manner poses questions for users and dynamically generates further questions in response to users' answers to previous questions. A user sets up an account on a remote computer that is then credited each time a user has completed the series of questions and answers relating to an advertisement. In setting up the account, the remote computer obtains demographic information from the user, such as the user's name, age, gender, place of residence and occupation. The remote computer can generate the questions not only in response to answers to previous questions but also in response to the demographic information. The remote computer provides the advertisers with the users' answers or with statistical information computed in response to the answers and the user demographics.
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