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Abstract

A marketing strategy support system has a server apparatus and a plurality of client apparatuses which can be connected through a communication device to the server apparatus. The server apparatus is provided with file devices for storing business customer sales information, territory sales information and own-product-business customer sale information. The server apparatus is also provided with calculating devices for calculating a deviation value 'a' of a sale Y1 in each business customer, a change rate Y2 to a term of the total sales in each territory, a deviation value 'b' of the change rate Y2 in each territory, a sale X1 on an actually sold base corresponding to a sale of one's own company's product to each business customer, a deviation value 'c' of the sale X1 in each business customer, a change rate X2 to a term of the sale X1 as an index indicative of a growth of a selling power in each business customer, a deviation value 'd' of the change rate X2 in each business customer, a PPM (Product Portfolio Management) parameter Y indicative of an attractiveness of each business customer as a weighted average of the deviation values 'a' and 'b', and a PPM parameter X indicative of one's own company's strength of each business customer as a weighted average of the deviation values 'c' and 'd'. Each of the client apparatuses is provided with a display device for displaying a scatter diagram in which the obtained PPM parameters Y and X are plotted on X-Y coordinates.

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First Claim