Promotional material distribution system with automatic updating of promotional material selection algorithms
Number of patents in Portfolio can not be more than 2000
United States of America Patent
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-
Jul 1, 2003
Grant Date -
N/A
app pub date -
Jan 8, 1999
filing date -
Aug 18, 1998
priority date (Note) -
In Force
status (Latency Note)
Importance
Abstract
A promotional video system is provided. The promotional video system may include an interactive electronic television program guide. Promotional material is provided to television distribution facilities by a main facility. Promotional material is selected for distribution according to a promotional material selection algorithm. Entries are made in a promotional event log that indicate which promotional material was distributed. The promotional event log is analyzed to determine if promotional material is being optimally selected. Changes to the promotional material selection algorithm may be made to increase the likelihood of desirable selection and to decrease the likelihood of undesirable selection. Testing of the promotional material selection algorithm is also provided.
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Family
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