System for targeting information to specific users on a computer network
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United States of America Patent
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Aug 12, 2003
Issued Date -
N/A
app pub date -
Oct 16, 2001
filing date -
Jun 30, 1998
priority date (Note) -
In Force
status (Latency Note)
Importance
Abstract
A system for targeting information on a computer network. The system involves categorizing a plurality of address pointers according to the content designated by the address pointer. The system further involves reading the address pointer which designates the content received by the user and determining which category or categories, if any, the address pointer is within. Information packets, such as advertisements, are targeted to selected categories. Once the category of an address pointer has been determined, an information packet targeted to that category is selected and transmitted to the user.
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