Importance

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Abstract

A one-piece straight-entry display hook device is provided which is highly resistant to dislodgment resulting from upward pressure adjacent to the supporting panel, yet accommodates free upward pivoting movement in response to upward pressure on the hook applied at outer portions thereof. The display hook has a specially configured back plate with upwardly tilted mounting lugs of inverted L-shaped configuration along upper edge portions thereof, and downwardly angled retaining elements projecting from lower edge portions thereof. When the back plate is mounted on an apertured panel, upward movement of the back plate, which might otherwise dislodge the display hook and cause it and its contents to fall off the wall, is prevented by engagement of the retaining elements with a pair of openings in the panel board. If the hook receives upward pressure from a point spaced outwardly from the panel board, the hook is free to tilt upwardly in response, by pivoting about the upper mounting lugs, while the lower retaining elements withdraw partially from the panel board openings below. By upwardly tilting the mounting lugs at the top of the back plate, the back plate is allowed to tilt freely outward when necessary, if bumped near its outer end by store personnel or customers.

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First Claim