Method and system of capturing and reading consumer-oriented responses through consumer-appended bar codes
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United States of America Patent
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Sep 9, 2003
Grant Date -
Mar 6, 2003
app pub date -
Aug 31, 2001
filing date -
Aug 31, 2001
priority date (Note) -
In Force
status (Latency Note)
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Abstract
The disclosed method and system enables the acquisition and capture of consumer information at the time of purchase, such that a product's bar code (UPC) label and a consumer's response are concurrently read at the time of purchase, so as to obtain timely consumer information of high integrity. In one embodiment, a method is provided where the consumer may respond individually to inquiries on a plurality of products such that the consumer's responses are captured at the check-out counter at the time of purchase, and a resulting set of information containing responses to a plurality of specific products can be generated.
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